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Hawaii's hotel occupancy fell again in June, closing out the first half of the year that saw the lowest rate ever recorded by Hospitality Advisors LLC since its survey began in 1987.
Island hotels were 66 percent full from January through June, down from 78.3 percent over the same six-month period last year, Hospitality Advisors said.
Hotel room revenues over the first six months of the year fell by $339 million to $1.2 billion, representing a 21.8 percent decline, it said.
The plunge in occupancy reflects a 9.8 percent drop in visitor arrivals to Hawaii during the first half of the year as reported by the state Department of Business, Economic Development and Tourism.
"Similar to most destinations, we have experienced a tremendous pullback in the market, unlike anything we have seen before," said Joseph Toy, president and CEO of Hospitality Advisors.
"Despite the steep discounting of room rates in the market, hotel occupancies during what would normally be our busy summer season are at record lows, and the impact on hotel revenue and Hawaii's tax base is tremendous," Toy noted. "With such weak performance, we still do not expect to see any foundation for recovery until mid-2010."
For June, statewide hotel occupancy fell by 5.8 percentage points to 63.1 percent, while average daily room rate declined by 16.6 percent to $171.97, Hospitality Advisors reported.
Oahu hotels led the state in June occupancy at 67.8 percent, while hotels on Kauai suffered the most, dropping 10.3 percentage points in occupancy to 61 percent, the company said.
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